What’s the easiest and most cost-effective way of reaching new people via Facebook is a question you might often ask yourself as a business. Despite there being quite a few options out there, many businesses do not have the time or patience to explore them and instead they just carry on as normal or pay a lot of money to try and reach as many new people as possible.
Yes making a Facebook advert can be a fantastic way to target those customers, with the platform giving you the opportunity to direct your advert at specific age groups, locations and genders etc but they do not come cheap and can take a while to set up if you don’t know what you’re doing. But hold on, there’s a much simpler option!
That comes in the form of Facebook competitions. Before you say anything, yes, you do have to spend money on the prize but as you will soon discover, that is a very small price to pay for the results you are almost certain to achieve.
Here at 87Food we recently ran a competition with the winner receiving a Kindle Fire HD. The entrants were asked to do four simple things to be in with a chance of winning: 1) Like the post, 2) Tag a friend, 3) Share the image and finally 4) Like our Facebook page.
All four of those criteria were selected with the aim of increasing reach for the business, as well as increasing likes on our Facebook page and just generally creating a discussion and engagement around the company.
As can be seen from the image above, we definitely achieved our targets and more! The competition alone reached over 20,000 people, with over 3,000 of them interacting with the post in the form of likes, comments and shares. In total 990 people commented on the Facebook status, while it was shared 988 times and liked by 879 people.
Without a penny being spent on boosting the competition, those figures represent a huge success. That volume of engagement surrounding the company has built up the profile of 87Food, not only as a company which gives away free stuff, but also in the long-term, with around 600 new likes to our Facebook page. If you think that some people can pay up to £1 per like when boosting a post, this organic method of reaching new people is a must.
This particular Facebook competition was launched on 8 August 2016 and ran up until 30 September 2016. As can be seen in the image above, the reach and engagement in the final few days of the competition was very high. In the space of just six days, nearly 4,000 engagements were made with our posts, with the majority of them coming on the Kindle Fire competition.
By tagging friends in the post, as well as sharing it, we were able to reach new areas and people that we previously would not have. Furthermore, in the final week of the competition, we witnessed a post reach across our Facebook page of 67,400! That’s some going and definitely something to think about. As a business, it is very wise to organise your content strategy in the final days of your competition to include posts about your businesses services. Why you may ask? That’s because the volume of people visiting and viewing your page in that week will be huge and it’s the perfect way to get across what you do to people who don’t know.
So with that in mind, why not try a competition of your own. There are some rules around running them which you can find here but as can be witnessed first hand in the case study above, spending a little bit of money on a prize can result in an astronomical rise in the number of people you are reaching on a daily basis and you don’t even have to pay for advertising. Give it a go!