Let’s face it, after a long hard day at work, we’d rather sit down (with a glass of wine or a bottle of beer in hand of course!) and watch a video rather than read an article. If not, you need to get to the library but statistics show, especially in the younger generations, that video is the way forward (we’re sorry bookworms!).
Now that’s where you come in. Video marketing for restaurants and bars is a potential goldmine. There are many myths surrounding the use of video to promote your company, with the biggest of them all being that it’s expensive. It really isn’t, all you need is a computer or a smartphone and some creativity and enthusiasm and you’re well on your way to raising your brand awareness. You have the visuals around you, so make sure you show them off to the world!
Now it’s our turn (sorry for being needy). We’ve put together a guide of seven social media tools that can be used to promote your business via video. Enjoy!
There’s only one place to start. YouTube is the biggest video-sharing platform out there and it cannot be ignored. Because it’s so big we sometimes forget that it’s a social media platform but it provides you as a business with a very simple way to create your own little video channel.
You can add your company logo, slogan and company colours etc and it only takes a few minutes to set up. Now you’re ready to go. Videos which are more entertainment and education based are going to succeed more than promoting deals or posting some breaking news and as a restaurant or bar it’s the perfect way to show users how to make a certain dish or cocktail.
YouTube is also a great platform for user interaction, with your followers able to rate videos and leave comments which will then raise interest in your videos from other YouTube users. Whenever you upload a new video, your subscribers will automatically be updated so what’s stopping you? Go and make an account! Well maybe after you’ve finished this insightful article…
Uploading a video to Facebook could not be easier and with users more likely to watch a video than read an article, it’s a great platform to get your moving pictures across to them. The key is to keep your videos short and funny on Facebook such as a tasting session which could include a member of staff being filmed trying a new dish or a new drink at your business.
Facebook Live is a great feature to use for this. The tool allows you to broadcast live over Facebook, with users then able to watch it back later on, while people who missed the live event can also catch a glimpse of what happened. In addition, users can easily interact via the comments box below so make sure to communicate with them and make them feel wanted.
Move over Facebook, it’s our turn! Okay calm down Twitter… But yes it is your time to shine. And shine they will! That’s because they have their very own video-sharing platform, which we will come to shortly.
On Twitter itself, however, you are easily able to embed videos into tweets and although they can be up to two minutes and 20 seconds long, Tweets are often glanced at quickly on timelines and a short, snappy clip is definitely the way to go.
The content in those clips should be very time-sensitive because Twitter users often want to know what is happening now, so maybe post a video including a new addition to your menu rather than promoting an old tried and tested recipe.
Now it’s time for their own video-sharing platform…
Primarily used for live broadcasts, Periscope is the perfect platform for Q&A sessions, live events such as a new business opening, as well as being the ideal tool to make your business feel more human by filming everyday life such as cooking in the kitchen or serving behind the bar.
By doing this, you are able to make the user feel part of your business and in turn your customer base will become more involved and more likely to visit you in the near future.
Snapchat is one of the fastest growing and evolving platforms out there and although a lot of smaller businesses appear to be scared of the unknown, it is certainly not one to turn your back on.
Short videos can be added to your ‘Story’ which can be viewed by followers as many times as they want for up to 24 hours after you post it. Although one clip only lasts 10 seconds, you can string a series of videos together to go behind-the-scenes or provide VIP access to events like a new menu launch.
Snapchat is a fantastic way to promote your personality and therefore the personality of your business but you have to be careful to post unique content because the fast pace of the app makes it extremely easy to move onto something else which will more than likely be one of your competitors.
Last but certainly not least is Facebook-owned application Instagram and it’s probably the most suitable one for restaurants and bars. The platform is dedicated to sharing pictures and videos for more visual-based businesses in the food and fashion industries.
Videos run for 15 seconds or less so once again try to keep them short and snappy i.e. a taster session or the opening of a box of goods which have been delivered to you. That kind of grand reveal will prove extremely popular amongst your followers, who are more likely to like and share it when it appears on their news feed.
As well as being very popular for visual-based businesses, it’s also used more commonly by younger people and as your target audience fits into that market, you really cannot afford to miss such an easy opportunity to interact with your customers.
So there we have it, using video is easy (well we think so) for any business and with the demand for videos growing and growing, there is no better way of promoting your business. We hope you enjoy playing around with all these great tools!