With social media now the go-to-point for engaging and promoting your business to customers, it is a must to have your own Facebook, Twitter, Instagram and Google + accounts. But do you have the time to update them on a regular basis? Most would say no, but do not panic, there are several tools out there created especially to cater for your needs.
Hootsuite and Buffer are the two leading systems, which allow you, as a business, to run all your social media presence from one account. Both tools give you the opportunity to schedule and post content when you are not even there; instead you set the time and the place for your updates, whether they are in the evening when customers are relaxing at home or at peak times when they are commuting to and from work.
Whatever the case, these tools put you in total control and most importantly, at a time which is convenient to you. Tracking how your posts have reached your target audience and the best times to publish are also provided by these management systems; making them the most time-saving and efficient tools on the market right now.
It does not stop there however, with other services such as Crowdfire which allows you to manage your Twitter and Instagram accounts and the relationship between posts, as well as the likes of Feedly – which provides you with information on what to share through RSS feeds – and bit.ly which shortens URLs to make posts more appealing and trackable.
Tools such as these are a must if you are to run your social media in an efficient and engaging manner and with the chance to connect with new audiences at the same time as serving your current customers, it is an opportunity not to be missed.